Site map
•
Portfolio
Social Events
VIP Events
Shows and Galas
Private Events
Business Events
Presentations
Culture, Musik (Jazz)
and Art Events
Sport: Sailing, Golf,
Motor Sport
(No mass events)
Project Draft
Every event with its own special
theme already writes a perfect
PR story for itself.
But location, decoration concepts,
show acts, guests and scenes make
for unforgettable moments.
There are events you don‘t want to miss.
Be it the presentation of a special brand
or a socially important occasion.
And then there are these private
events that will stay in your memory
for a lifetime.
No event can be repeated. That‘s
why organizers and hosts usually
book a photographer with experience
in the event sector.
Christian von der Eltz has been
photographing Hospitality und Events
for 20 years. Both commercial brand
events and society or official
administration events.
But if the image material was
handed over to the responsible
recipient after the event, it usually
did not take very long for guests to
want to find out via the photographer´s
website how to get images from the
event?
Many guests and event participants
have to make do with selfies or
Smartphone pictures, as the photo-
grapher´s pictures are not available
to everyone.
On the one hand, it would be a
miserable effort to consider each
individual guest, on the other hand,
we are not yet aware of any format
that would meet this requirement.
And finally, the question of who pays
for the additional logistics effort of the
photographer must also be clarified.
It would take weeks.
Exactly for such and other media
tasks we started to look for
solutions in 2018.
To make matters worse, a technology
trend was emerging. While here in
China all media applications are already
used mainly via the smartphone, in
Europe this was still a long way off.
Today, however, we can say that the
smartphone is also developing into
the No.1 media device here.
Not everything that´s on the web is
website. Perhaps technically, but not
in terms of format or media concept.
The content of a static website, for
example, changes only slightly over
time. And every change means a
tremendous effort.
Editorial pages, on the other hand,
which have the character of a magazine
in the media, have to do something
complete different.
Now we talk about „fast moving content“
(fmc)
For the workflow, this means
immediately going to the quality
control after an event, selecting
the individual photos according to
topics and photo galleries in order
to create individual image folders
for each theme.
Of course, there layout standards in
each event pr magazine. This has to be
optimized according to the individual
requirements.
Logos, link structures, page layouts,
imprint up to keyvisual production
and technical event title domain. We call
this PRM-Frame.
Once this is done, the images are
selected for each topic, edited for the
page layout and inserted into the mask.
In some cases, text illustrations are
still necessary.
Of course, each photo must be
provided with an image number,
just as the overall functionality
depends on a complex link
structure.
To go online with a first launch after
the event, about 2 days pass. Afterwards,
depending on your wishes, appropriate
updates will be made.
With the completion of the first launch
version, we will send the main event
key visual including QR code to
the host. He shares it in the desired
way with the guest list or even in the
media.
The images can be downloaded in a
size of 532 Pixel (landscape) oder
750 Pixel (portrait)
Each photo is marked with the
corresponding folder and image
number. Guests can purchase
pictures in regular sizes or as
prints.
How long the PRM event will remain
online will be agreed in advance.
If it is permanently linked as media
content on a website, low media costs
will be incurred.
We deliver image material in accordance
with license agreement after quality
control.
Event Briefing
532 Px
Not even big magazines or organizer
print entire documentaries or show
more than 10 pictures on facebook
or instagram.
The Event.PR-Magazine is exactly
made for this. The standard scope
takes into account 10 pages with
10 photos each. (100 Photos)
There is practically no page limit.
Each Event PR Magazine has its
own with QR code and direct link.
is a copyrighted adaption of the umbrella
brand: PR-Magazine
by:
CEA Communication & Creative
Connection, Limited - Hong Kong
Christian von der Eltz, CEO
Creative Director
Photographer
